Wednesday, March 05, 2008

On Objectives

When the Chicago based Management Consulting firm was engaged by the Dubai based ICC for market expansion strategy that intended to expand cricket into emerging markets, little did the firm know about the vagaries of cricket. They worked for a few months, researched a few potential countries in Africa and recommended in powerpoint slides filled with triangles and pentagons that Twenty20 was the way to go. "Use Twenty20 to enter a country and once you hook them on crack, move the country up the value chain to Test cricket" - was the thundering recommendation.

A naive business school student, who had no job and no prospect in sight, was interviewing with that firm and had cracked 2 out of the 3 interviews in the final round of on-site interviews. His last deciding interview was with, who else, a partner who gave him a 'how to expand cricket' market-entry type case. 'Ah the stars are in my favor' he thought, his eyes lit up, he used all his county cricket -> Ranji trophy -> Habib Bank knowledge and made several recommendations that might have actually worked. The student ignored all hints that were given to direct the case in favor of Twenty20 and was more intent on showing off his cricket knowledge than getting a job. After all $140,000 in debt and joblessness was better than an unknown person thinking you didn't know cricket. While ICL and IPL is now doing its best to shrink cricket into one country, a year ago the student got a phone call where the caller used the word 'unfortunately' at the beginning of a sentence and a 'your resume is in our database' letter.

9 comments:

Nakkal Nayandi said...

Hakkie,
I go by my instinct and guess that the student must be you.
Am I right??

anantha said...

"Use Twenty20 to enter a country and once you hook them on crack, move the country up the value chain to Test cricket"

Nalla ennam dhaan. But I will agree when I see it happen. The ICC seems to have taken a back seat regarding T20. Its the BCCI that is in the forefront. Never mind the sour grapes talk from the rest of the world cricket fraternity about BCCI having more money and the feeling of false entitlement that some of the boards have seemed to have suddenly acquired, seeing the money the BCCI is raking. I am more concerned about the original objective. I look facorably at the ICL because -
1. It is against the BCCI
2. Every ICL team has a few unknown commodities and offers them a path to get ahead, either monetarily or in terms of a career.
The IPL though, has a lot of stars and nothing else in terms of value.

Arun Sundar said...

Habib bank'a Google pannaa Pak'la edho bank'nu varradhu... U meant that?

Nilu said...

athavathu, you have a job now.

lekhni said...

Bad strategy. The student may know cricket, but does the interviewer? Always show off enough knowledge but also be careful not to show off too much, or interviewer may get complex ;)

I said...

Cricket must cease to be international and become localized like baseball. What self-respecting Thamizhan would feel glad when a North Indian makes a century?

jingili said...

R u anyway relatd to the bums who dabbles muv reviews in friday review ???Hope not...couldnt miss how they realtd bheema to brokeback mountain as u did...
vonga post la comment eluda ivlooooo procedure ahhhh..mudla

Anonymous said...

How about marketing it in the 20/20 format to USA(where one can envisage a world-universe cricket cup involving miami bulls, chicago dons, and NJ-sluggers while missing any alien national teams) and also also introduce big time televised betting where legal.

Anonymous said...

anon: This was done three years ago. It was called Pro Cricket 20/20 with teams NY, NJ, SFO, TX, CHI, .. Several international cricketers played. If it had continued into second year, it may have be doing very well now. One hopes that it comes back.

-SR