After several thousand years of suppressed cravings, humans sprung a leak. In the 80s, some very sad parents vented this suppressed craving by relentlessly, ruthlessly and really tirelessly singing praises about their children. You could never shut those parents at all. They would go on and on about "my son is so awesome. he is class first, will get into IIT etc". Such parents exist today and can't stop yapping about their how great their 6 month old baby looked when it pooped.
Leaving parents aside, there are some luminaries we see everyday who innocently exhibit these cravings publicly. They remind us that this trait is present in all of us but it manifests itself in the luminaries because there is opportunity for them to display it. Take a classic example of 'Koffee with Anu' for instance. For a year she interviewed other people and allowed them to sing their praises and sometimes even sang their praises for them. But really what she was waiting for was a chance to speak about herself. She didn't really have an acting credentials or any other credentials, so voluntary praise wasn't necessarily forthcoming. So she did an anniversary show and got Prakash Raj to interview her, sang praises about her own struggles (which as expected very extremely trivial and told us what we knew already - that she was a moron). One should have expected this TPT from her because her cousin Suhasini, is an expert TPT. She inserts "when I was cameraman.." or "when I was god and knew everything under the sun" in almost every sentence she gets to speak on TV. The only reason why she has agreed to do the 'movie review' show is to tell us how great she is. The reviews are incidental and if she could she'd do without them.
Take Anuradha Sriram, the playback singer, as another example of humans displaying this trait. She reminds me of the time when Joey Tribbiani ( a character in FRIENDS who plays the role of an aspiring actor) gets to make a wedding dinner speech. Once he finds out that a movie casting director is on the table, his whole speech changes. He starts by saying a few words about the newly wedded couple and goes on to display range of emotions - sadness, happiness, shock, fear and ends with "as a person who can emote, fight martial arts and do partial nudity...I wish the couple a happy married life". His speech had nothing to do with the wedding but everything to do with showcasing himself to the casting director. Every time Anuradha Sriram talks on TV, it is about how great she is. Even when she is called upon to praise KJJesudas, she first praises herself, sings a note or two herself, and mentions a few irrelevant things about herself and in the end says "As a person who is so awesome I can say that KJY is sort of cool"
But praising children, getting on TV, talking to others about yourself requires a lot of work. Probably even talent. What about the average idiot who can't get on TV. Us? Where do we get to sing praises about ourselves. Enter facebook, twitter and blogger. Facebook is the subject of focus here. Facebook has removed any and all subtlety that was previously required to do TPT. It allowed Users to forthrightly say 'I am awesome, please know that as a fact'. The common theme among all facebook messages is "look at me, I am so awesome". 99% of status messages has people saying "I am soooo busy" or "Working like a dog" or "I am doing work and if I wasn't there an entire country of people would need to work for300 years to do what I do in 2 days" or "I jog 300 miles in 2 nano seconds" or "I lifted 3000 pound dumbells with my little finger". Some subtle people join the "Become a fan of 4.0 GPA" and others become fans of "high performing employees group".
Then there are these freakin' facebook quizzes that showcases unknown traits of the user. These quizzes are carefully designed to trumpet the User. You see a post that says "Margabandhu took the 'how long is your dick quiz' and the answer is '20000 million miles' " or "Vishwanath took the 'What kind of person are you quiz' and the answer is 'you are sensitive, awesome, great, fantastic, chicks should dig you, chicks should strip and surrender to your love'". "Ganapathi took the 'what kind of car are you' quiz and the answer is 'Ferrari, chicks should dig and dig and totally dig you'". Facebook is to satisfy the cravings of mediocre boneheads, who cannot and will not gain any sort of acclaim in real lives. It makes them feel that others will read their quizes and status updates and go "oh my god! what a fantastic supertastic awesome guy he is, i am a piece of dirt if front of him, i should go lick his feet". The correct quizzes these people should be taking are "Muthappan took the 'what fart smell are you quiz' and the result is ' you smell like fart after person has eaten 8 dhonnai puliyodharais, 8 eggs that have been spoilt and 2 kilos of potatoes'". Unfortunately those quizzes don't exist.
Note1: TPT refers to Thar Perumai Thanigachalam. 'Dabur' from OSU was the first ever TPT the world has known.
Note2: The scope of this post obviously includes blogs, this blog and its author. It is uncool and pointless to restate the obvious that I draw from my own experiences while writing this post.