Thursday, July 14, 2011
Twitter pays media outlets to mention "twitter" during sensational news events. Twitter usually does not provide much incremental value during such events. However, it seems like the company wants to carve a niche for itself when it comes to providing quick (predominantly useless) updates on major events. So once some marketing dollars have been spent on news corporations to mention "Twitter" every 5-10 minutes - a memo automatically goes out to the likes of Rajdeep Sardesai and Barkha Dutt and they mention twitter as if 'twitter' was some knowledgeable person from the PMO office.