Thursday, July 14, 2011

Theory

Twitter pays media outlets to mention "twitter" during sensational news events. Twitter usually does not provide much incremental value during such events. However, it seems like the company wants to carve a niche for itself when it comes to providing quick (predominantly useless) updates on major events. So once some marketing dollars have been spent on news corporations to mention "Twitter" every 5-10 minutes - a memo automatically goes out to the likes of Rajdeep Sardesai and Barkha Dutt and they mention twitter as if 'twitter' was some knowledgeable person from the PMO office.

9 comments:

Anonymous said...

Isn't PMO short for prime ministers office?

-Jettyboy

Hawkeye said...

amaam.

Asuri Sudarsanan said...

I remember a college-mate quoting a lecturer of his "axiom stated that...."

SathyaRam said...

Media and honesty....

http://podidosai.blogspot.com/2011/07/media-and-honesty.html

Extra-Ordinarily Ordinary said...

I think this is the logical convergence of paths... News channels have always been going towards catering 'views' instead of news. Twitter is the easiest and most popular way for anyone (including nitwits) to express a view. So... there you go!

Anonymous said...

It looked to me that twitter was useful during the Mumbai blasts. People were posting about blood donation needs etc. But the media trying to make it look like they discovered something very cool is idiotic.

Karthik Narayanan said...

I am wondering about the legal implication of all this. Support, a media house mentions something confidential (false it may be) and attributes twitter or some soucre to it, and the affected party sues, how will it pan out?

This is actually a dangerous phenomenon, where virtually any rubbish scoop can be attributed to 'twitter'.

jamesreegan said...

I remember a college-mate quoting a lecturer of his "axiom stated that...."
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wisdom jobs said...

Twitter is not only for improving social network and chatting, it is useful for expressing one's views and ideas. It is also helpful when a economical crisis, etc. occurs in a country.