Thursday, July 24, 2008

Here we go again: Kuselan

The Rajinikanth fever begins again. (Trailer below)

Kuchelan is a character described in the Bhagavatha Puranam, the story of Lord Krishna. This Puarana has a segment on the childhood friendship between Lord Krishna and Sudhama. Sudhama was also called Kuchela. Kuchelan is the antonym for Kuberan. Kuchelan means a person who is very poor, a beggar wearing dirty torn clothes. Krishna and Sudhama were close childhood friends in Sandhipani. While Sudhama came from a really poor Brahmin family, Krishna went on to become Royalty. Sri Krishna moves to Dwaraka to become a king (and then the entire Mahabharatha follows), Sudhama gets separated from Krishna for several years. He continues to remain poor. However, his devotion to Krishna is undiminshed. Kuchelan has a rather large family and continues to become more and more poor.

Sudhama's wife, kshushama, gets increasingly tired of her husband's poverty. She urges Sudhama to go and ask Krishna for financial help and use his friendship with Krishna to find a way out of their poverty. Kuchelan does not want to meet his friend empty handed. So asks his wife to make something for Krishna. His wife makes 'aval' ( Poha - a form of beaten up rice) and gives it to him. On his way to meet Krishna, Kuchelan has doubts on whether Krishna would even remember him, since it has been quite a while since they last met. Krishna of course remembers him very well and is elated to see him. Krishna fondly asks Kuchela if he had brought something for him. Kuchelan is embarassed to show the aval that has been wrapped inside a dirty torn cloth. Krishna does not mind it and gleefully eats a handful of that Aval. Krishna becomes so happy on eating this that Rukmini, Krishna's wife stops him from eating further (because she is afraid that Krishna in his generosity might ask her, Mahalakhmi, to donate all their wealth to Kuchela).

Sudhama cannot bring himself to ask Krishna any sort of financial favors. He spends time with Krishna and begins his homeward journey in the happiness that he has a dear friend in Krishna. As he nears home, he braces himself for returning back to his poverty stricken life. However, when he finally reaches home, he finds to his astonishment that Rukmini has already showered him magnanimously with wealth (At the time Kuchelan handed the 'aval' to Krishna - every morsel of aval Krishna ate had resulted in a manifold increase of Kuchelan's wealth). Kuchelan actually passes his own house because it has been transformed into something unrecognizable. His wife comes out of that rich house and calls him back. This story is in complete contrast to the Drupada-Drona story. In that story, King Drupada promises his childhood friend Drona (who is also terribly poverty stricken), half of his kingdom. Later, when Drupada is a King and Drona is still a poor Brahmin fighting for survival, he pleads to Drupada for a way out of poverty. Drupada, forgets their past, insults him and sends him back.

Sudhama, it is said, did not choose to enjoy the wealth that was gifted to him. The incident elevates his devotion from adherence to rituals -> a deeper understanding of god and the transient nature of wealth. He continued to lead an ascetic life while his family and people around him drank all of that wealth. In short Katha Parayumbol, Kuchelan, Kathanayakudu, Billo Barber all are rip-offs from Bhagavatha Puraanam.

Post Script:

1. Music is bad.
2. The frame showing the title name is good. Soundarya.R @ work maybe.
3. What the hell is Prabhu doing in every Rajini movie. He looks funny though.


maxdavinci said...

Q:When you run out of ideas for stories, what do you do?
A: Turn towards the epics!

Sowmya said...

Idhukku peruthaan search engine optimization.

Hawkeye said...

:-) Samathu ponnu.

Although I am poor at doing that. If I were good. I would have typed kuselan kuselan kuselan kuselan kuselan kuselan kuselan kuselan kuselan kuselan 50 times. Instead of kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan kuchelan


maxdavinci said...

keyword density lol!

Noticed pirabhu only when I saw it again! With that thoppai, he'll only gonna get police roles from now on!

Vijay Kumar said...

So, the recursive rip-off technology that is unique to our film industry continues.

Aptha Mithra
Chandra Mukhi
Bhool Bhulaiyya

Billo Barber

I was going to suggest that P.Vasu or someone should patent this concept. But, why bother? No other film industry can even attempt something like this. :)

Arun Sundar said...

Nice description of Sudhama's story. Neenga kalakunga thala!!

I said...

This kannada baadu thinks he is lord sivan Himself. Oothudhu paaru padam.

miss j said...

thalaivar looks good in every shot!

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Anonymous said...

Pyramid Saimira Group is to unveil 25 feet high South Indian hero
Rajnikanth's cutout for the first time in the US on the occasion of release
of Rajnikanth's blockbuster Kuselan in New Jersey, Dallas, Houston, Bay Area
and Chicago cinemas on Thursday.The mega budget movie, filmed both in Tamil
and Telugu, is being released in 50 centers simultaneously all over the US
on July 31, a record of sorts for any South Indian movie in the US and among
the highest in Indian movies. This will be a good photo op or a story.
Rajnikanth is the second highest paid actor in Asia after Jackie Chan and
also has the highest number of fans in the world with fan clubs in 28
countries. The movie is being released in Tamil and Telugu simultaneously.
The cut out can be viewed at Columbia Park Cinema #12, 3125 Kennedy Blvd,
North Bergen, NJ, and also at FunAsiA theaters in Dallas, Houston and

Show timings:

July 31 premiere show 9 PM
Aug 1 at 3 PM, 6.30 PM, and 10.15 PM
Aug 2 and 3: 11.45 AM, 3 PM, 6.30 PM and 10.15 PM
Aug 4-7 : 8 PM

*We have some media passes for those interested in doing a review or do a
write up on first come first served basis. Please email to
your name,media affiliation, location of the theater,
date and time of show and we will arrange for you to pick up the tickets at
box office
Prakaash M Swami
Head of Media and Online Division
Managing Editor of Bollywood Spize magazine
Pyramid Saimira Entertainment America Inc
( and
917 353 4545.

*About Pyramid Saimira Group*

Pyramid Saimira Group ( NSE: PSTL, BSE: 532791), parent
company of FunAsia ( that operates the largest chain of
Bollywood theaters in North America, has acquired the global rights of
Rajnikanth's mega blockbuster Kuselan. Pyramid Saimira ranks as the world's
third largest cinema operator based on its number of seats and admissions
with nearly 486,258 seats as of March 2008.Pyramid Saimira Group had earlier
distributed Rajnikanth's last super hit movie Sivaji that had grossed over
Rs. 125 crores. This is the only movie of Rajnikanth to be released in 2008.
Pyramid Saimira Group won the complete rights for this coveted movie
including theatrical, satellite, music and international rights, according
to P.S. Saminathan, chairman of the Pyramid Saimira Group. Kuselan is the
single costliest project the group has taken so far. Pyramid Saimira Group
operates in six countries. It is a holistic Indian Multinational
Entertainment Company. It is present in film exhibition, film distribution,
film production, TV content production, and advertisement, Gaming &
Animation, Media, Food & Beverages and Realty etc. It has twelve group
companies - Pyramid Saimira Theatre Ltd., Pyramid Saimira Production
International Ltd., Pyramid Saimira Theatre Chain Malaysia Sdn Bhd, Pyramid
Saimira Entertainment Ltd., Singapore, Pyramid Saimira Entertainment America
Inc., USA, Saimira Realty Pvt. Ltd., Pyramid Saimira Production Services
Ltd., Dimples Cine Advertising Pvt. Ltd., Aurona Technologies Ltd., UK,
Saimira Access Technologies Ltd., Jiangsu Longzhe Pyramid Saimira Co. Ltd.,
China and Spize TV.In the exhibition sector, it has over 53 multiplexes with
approximately 955 screens across India, Malaysia, Singapore and North
America. Pyramid Saimira Theatre Ltd. recently signed an agreement with
Spize TV, a UK-based DTH player, as well as an arts and cultural cooperation
agreement with the China Society of Music Research Board (CSRMB) to operate
theatres, distribute films and further engage in other entertainment and
cultural activities in China. By 2010, the Group plans to operate 175
multiplexes with 2,000 screens in India alone.

*About the movie*

Super Star Rajnikanth's latest Tamil movie Kuselan fever is catching up in
the United States. After introducing the cut-out cult in the US, the Super
Star's sensationalism doesn't just seem to end there. The movie is also
being released in Telugu simultaneously as Katha Nayakadu.The most awaited
movie of the year from south of the Bollywood is Kuselan in Tamil and Telugu
that features the highest paid actor in Asia after Jackie Chan- Rajnikanth,
the name that spells magic ( Rajnikanth
films are known for great openings with fans flocking the theaters in a
frenzied mood. Distributed world wide by Pyramid Saimira Group, the twin
flick is expected to become the first southern movie to potentially feature
in the top 10 for the weekly gross. Huge 25 X 14 feet vinyl cut out of super
star has been made in India and shipped to five metro locations in the US by
Rajnikanth fans; first time ever a cutout will be put in US of this giant
size to an Indian actor. Necessary police permission are being sought and
soon Indians can see sky-high Rajnikanth in theater locations in New York,
New Jersey, Dallas, San Francisco, Chicago, Houston and other cities. What
next? Big garlands and milk abishekam to follow? Your guess is right. A
group of enthusiastic fans, headed by Gowri Shankar, the moderator of the
Orkut SSRK fans community has tagged up with the sponsors Tirupathi Bhimas,
a famous restaurant in the Bay Area, California for a Kuselan pre-release
launch. Rajnikanth fans will get a chance to see these huge cut-out in Bay
Area, Chicago, New Jersey and Dallas in theaters where the movies are to be
screened. Bay area Rajnikanth fans will throw a huge party before the start
of the movie when the banner gets unveiled in IMC 6. Display permit
application has been submitted in few cities/county offices. There will be a
slogan contest and prizes will be given away for every one hour for the
winning slogans. Since Kuselan is a movie which portrays the greatness of
friendship, the participants are expected to write a slogan about their best
friend. The winners of the contest, besides bagging the prize, they can also
let their friend know how special he/she is to them since the winning slogan
and the winners' details are going to be published exclusively in
"Rajni fans have also ordered special M&M customized candies with Rajni face
for Kuselan. We have started Kuselan and friendship contest of 25 pairs of
free tickets in sponsored by the group and distribution of
audio CD's to be given as part of Premier show tickets are some of the
unique marketing techniques adopted," said Sriram Krishnan, President of
Pyramid Saimira Entertainment America in Dallas, a subsidiary of Pyramid
Saimira Group. A few of the Indian restaurants in major cities have also
planned for an exclusive screening of Super Star Rajnikanth videos, Kuselan
slideshow, et al at the launch parties. Already, there have been numerous
enquiries about the ticket sales and people are very anxious to get the
tickets for the first day, first show. The online ticketing is about to
start on 28th, says Jayavel Murugan of Pyramid Saimira Group in Bay Area.Of
course, the name Rajnikanth sells. Kuselan has five songs, with a Daler
Mehendi number being the highlight. The others who have rendered their voice
for the album include Shankar Mahadevan, Kailash Kher, Shriya Ghosal and
Hariharan. Rajnikanth movies not only create a big hype, but
definitely bring big fame to the names behind it. That is yet another reason
for even small distributors buying his movies for exorbitant price. What is
the primary reason? Rajnikanth movies come with a guarantee of box office

For interviews contact:

Sriram Krishnan, president, Pyramid Saimira Entertainment America, Dallas.
Mobile: 469-432-2161/

Jayavel Murugan, head of distribution, Pyramid Saimira Entertainment
America,Bay Area.Mobile-510-304-2381/

sexy said...







Anonymous said...